特價

12002510 How to Do Business in CHINA 24 lessons (Nick Dallas)

原始價格:NT$400。目前價格:NT$50。

  1. How to do business in China
  2. Better read(讀懂) than dead
  3. China is not a monolithic(完全統一的) market
  4. Get the cultural staff right
  5. Find the right partner
  6. Don’t expect a level(平坦穩定的) playing field
  7. Look before you leap(認真嘗試)
  8. Have a vision
  9. Analyse things in a multi-dimensional and paradoxical(似是而非的) framrwork
  10. Expect setbacks(阻礙), have a plan B
  11. PRC(Patience, Relationship, Contract)
  12. Kiss cadres(干部) but embrace customers
  13. Protect your crown jewels
  14. Chinese negotiating style
  15. Mandarin(普通話) is king
  16. Have a realistic business plan
  17. Observe local rules(法) and regulations(規)
  18. Investigate diaspora(若離若即的) links
  19. Guanxi(關係) is part of the story
  20. Perform thorough risk analysis
  21. The key business challenges remain the same
  22. Have a proactive government PR(公關) policy
  23. Never assume anything
  24. Enjoy the learning experience
  25. Just do it
  26. Sources and suggesting readings

已售完

貨號: ISBN 9780070138094 分類: ,

描述

Catapulted(彈射) onto the world stage by a daring reform agenda, present-day China represents an experiment unique in human history. Its astonishing economic ascent and rapid expanding customer market has captured the global imagination. Bristiling(樹立著) with amazing opportinities which may conceal(隱藏著) considerable risks, engaging with China is iniscapable(不可避免的) for many firms. This book hilights 24 lessons that will facilitate your entry into China. Tips on avoiding common mishaps(不幸災禍) and enhancing your preparedness are outlined.

額外資訊

重量 105 公克
尺寸 022 × 15 × 0.5 公分
「平裝原版」

1

您可能也喜歡…