原始價格：NT$3,200。NT$300目前價格：NT$300。
PART I MARKET ANALYSIS
1. How Do You Analyze a Market
2. Your Target Market
3. Your Customer
4. Your Competitors
5. Your Product
6. Your Price
7. Your Risk
8. Information Resources
9. Template: Market Analysis
PART II MARKET COMMUNICATIONS
10. Marcom and Promotion
11. Sales Promotion
12. Sales Literature
13. Advertising
14. Public Relations
15. Trade Shows
16. Customer Service
17. Template: Marketing Communications
PART III SALES PLAN
18. Sales Forecasting
19. Budget for Sales
20. Manage Your Sales
21. Sales or Distribution Channels
22. Template: Sales Plan
PART IV MARKETING MANAGER’S SURVIVAL GUIDE
23. Market Analysis
24. Marketing Communications
25. Sales
PART V APPENDICES
A. How to Create a Better Catalog
B. Resources
已售完
When talking with investors, one opportunity is usually all you’ll get to demonstrate your competence and the feasibility of your project to your investors, senior executives or clients, in order for them to support you.
Don’t waste their time, bore them or leave them feeling dissatisfied with your work. Show them that you know what you are doing.
| 重量 | 695 公克 |
|---|---|
| 尺寸 | 22.50 × 19 × 2 公分 |
| 「平裝原版」 | 1 |
